If you’re searching for Korean skin care in Japan, you’ll find it at Etude House. With so many beauty products, don’t expect your suitcase to be light upon your return! I won’t pretend I wasn’t that passenger at Narita Airport, desperately trying to cram everything into my suitcase…

Back to Etude House…

It’s hard to miss the iconic Etude House store in the heart of Harajuku, Tokyo. This beautiful pink castle is home to one of South Korea’s most popular beauty brands. It’s like a playground for beauty junkies. Whether you’re looking for Korean cosmetics in Tokyo to emulate the enviable Korean chok chok glow or the latest skin care products, you’re definitely in the right place.

My Etude House haul from Tokyo

Snail 0.2 Therapy Air Sheet Masks

As a sheet mask addict with well over 500 sheet masks, you think I’d have enough, right? Wrong. I couldn’t help but snap these babies up in Tokyo. Packed with snail secretion filtrate (sounds gross but it’s uhmazing for your skin!), these are ideal for a glowing complexion. My skin is noticeably less irritated whenever I use them. Yay!

Soon Jung pH 5.5 Relief Toner

With a pH of 5.5, this toner aims to cool skin irritation and boost moisture levels. I love that it helps balance my sensitive skin with nourishing ingredients like green tea. Although this is pleasant to use as a second toner after my beloved Krasna Anti-Ageing Eliksir Toner, it didn’t offer enough moisture for my liking so I don’t think I’ll repurchase this. 

Lotus 0.2 Therapy Air Sheet Masks

I love sheet masks, there I’ve said it. My one true weakness after sun cream, it’s always good to stock up. Designed to soothe stressed skin, these contain a delightful combination of moisturising ingredients like lotus extract, green tea and beta-glucan to ensure my skin feels firmer, even if I’ve forgotten to drink eight glasses of water!

Tear Drop Liner in Pearl Tear

Apparently, if you remember a beauty trend when it first came out, it’s a faux pas to wear the trend again. Wrong. As a teenager, I loved applying glitter eyeliner under my eyes. Fast forward to present day and I’m thrilled it’s still a popular beauty trend. This light silver eyeliner has just the right amount of glitter for a subtle daytime look.

Any Cushion Colour Corrector SPF34 PA++ in Mint Green

One of my favourite make up products to disguise rosacea, this is super easy to use. After applying a make up primer (see below), I pat this onto my face, focusing more on my cheeks and nose, with the cotton puff that comes with it. It’s lightweight and blends well so pesky redness disappears. I’m gutted I’ve just finished this. I can safely say this is one of the best Korean beauty products I bought in Japan!

Face Blur SPF33 PA+

This multi-purpose liquid primer minimises my pores, evens my skin tone and ensures my make up glides on. Is there anything it can’t do? This beige coloured liquid primer is an easy way to fake a smooth complexion and prevent my foundation pilling. If for some reason, I skip this, I really notice a difference!

Other products in my Etude House haul I haven’t tried yet include:

• Dear Darling Water Gel Tint in BK 801 and RD 302

• Double Lasting Foundation SPF34 PA++ in Ivory

• Play 101 Stick in #10

• Dear Darling Tint Water Gel Tint Ice Cream in RD306 Shark Red

• Big Cover Concealer Cushion SPF30 PA++ in Illuminate

• Big Cover Concealer Cushion SPF30 PA++ in Vanilla

Staff at Etude House were extremely helpful and added samples of Moistfull Collagen Facial Toner and Emulsion without me even asking! These minis are so perfect for travelling!

If you want to check out what other beauty products I bought in Japan, why not discover my DHC beauty haul?