According to Cosmetics Business, Japanese beauty brands are tipped to be the next big thing to shake up the beauty industry. As well as essences and innovative sun creams, Japanese sheet masks are extremely popular. Particularly the DHC Alpha-Arbutin White Sheet Masks.
I’ve been a huge fan of Japanese skin care for years (my number one Japanese skin care inspiration is gymnast Ryohei Kato) so needless to say, I couldn’t be more thrilled by this beauty news.
I bought these gorgeous DHC Alpha-Arbutin White Sheet Masks as part of my DHC haul from Japan. DHC is one of my all-time favourite brands and their store in Ginza is absolute bliss for a beauty junkie like me! Note: There may be have been some hyperventilating involved as I spotted the store (#sorrynotsorry)!
It probably comes as no surprise that I’m no stranger to sheet masks. I’ve reviewed lots of sheet masks, including Korean brightening masks, as well as sheet masks from Holika Holika, Muji and Neogen. I’ve also been known to indulge in a sheet mask haul or two.
Scroll through my Instagram and you’ll find that pretty much every other post is sheet mask related. With well over 350 sheet masks, my friends fully acknowledge my sheet mask obsession. They’re just as bad as me!
These masks aim to boost skin and promote a radiant, healthy glow. You know I’m all about that Ryohei Kato glow. Ingredients include alpha-arbutin to brighten skin and extracts of mulberry, which have antioxidant properties to help protect skin against ageing due to the anthocyanins anxtioxidants in the fruit.
Other ingredients include sodium hyaluronate to boost moisture levels by penetrating the skin quickly and helping fade any skin discoluration from UV damage. Sodium hyaluronate also holds more than 1,000 times its weight in water, meaning your skin feels instantly refreshed when you used a product with it as an ingredient.
Uhm. They’re basically awesome. And that’s no exaggeration. Ever the sucker for beautiful packaging, the sleek metallic design of the DHC Alpha-Arbutin White Sheet Masks only adds to the luxurious feel.
The masks are super soft and they fit really well on my face. The only strange thing about these Japanese sheet masks are the flaps at the top, which are unnecessary to the design, so I always end up folding them over otherwise they cover my hair.
That aside, I’m absolutely OBSESSED with the DHC Alpha-Arbutin White Sheet Masks. They make my skin glow each time I use them. My skin feels revitalised and looks noticeably brighter. These sheet masks hide any tell-tale signs of a lack of sleep (cough cough, I’m blaming binge-watching Korean dramas for that… I’m currently working my way through Lee Dong-Wook’s 2014 drama Iron Man).
My only complaint? That I only bought one, yes ONE box of these magnificent sheet masks during my holiday to Japan. Fortunately, you can get them in the UK but sadly not for the same price as in Ginza. Note to self: Buy more on my next trip!
Have you tried the DHC Alpha-Arbutin White Sheet Masks? I’d love to know what you think! If you want to know more about DHC skin care, don’t forget to check out my review of their iconic DHC Deep Cleansing Oil.