Calling all beauty lovers! Korean beauty platform AKOCO launches today and wants to change the way we shop for Korean beauty online. Whether you want to find out about the latest products, find niche brands or product recommendations, AKOCO has it all. It aims to make beauty interactive by providing a free space for beauty lovers to openly discuss beauty. I’m not hyperventilating, you are.

I’m sure I’m not alone in finding product reviews helpful when buying skin care. Indeed, during my recent trip to South Korea, a few of my purchases were recommendations from friends and followers on Instagram.

On AKOCO, users are invited to leave their feedback of their purchases in the product review section and also comment on other reviews on the site. To encourage more people to comment, there’s also a blog for beauty lovers and AKOCO affiliate members (lovingly called AKOCO family). It’s open discussions like this that helps everyone share their beauty tips and skin care routines.

Discover the AKOCO Launch Box

To celebrate the launch of AKOCO, I received this incredible limited edition Flawless Set launch box (which is available to buy until 30th April) containing seven beauty products from some of the biggest Korean skin care brands. Some items I’ve tried before, others I haven’t so I’m excited to delve into this box! It definitely helps with my withdrawal symptoms from visiting Olive Young pretty much every other day when I was in South Korea!

Inside the AKOCO Flawless Set launch box, currently on sale for approximately £76.95 (original value is approximately £124.25) :

• Laneige Lip Sleeping Mask in Berry

• COSRX Acne Pimple Master Patch

• Mediheal N.M.F Aquaring Ampoule Mask

• Banila Co. Clean It Zero Cleansing Balm Original

• Neogen x Joan Kim Moisturiser, Vita Duo Cream

• Innisfree Green Tea Seed Serum

• Dr Jart Cicapair Cream

Introducing the AKOCO interactive beauty platform

I had the pleasure of catching up with Gi Won to find out more about AKOCO….

How would you describe AKOCO in three words?

I would definitely say AKOCO is flawless in our own definition. We’re a community where we share our interest and love for beauty with skin care enthusiasts. Finally, I’d say inspiration because we offer an extensive range of products from popular and indie brands.

How did AKOCO come about?

We wanted beauty online shops to provide more than just a list of products and that’s how we started AKOCO. We aim to be identified as more than just an online shopping website where you just buy products. It’s important for us to create a beauty community that is about engaging, sharing, discovering and learning about innovative beauty products, skin care routines, and a lifestyle together for your flawless day!

How do you curate products for the website?

We curate products that are trendy in Korea and also products from indie brands that are worth sharing with the international beauty community. We also have a separate section on AKOCO called Klean Beauty. In this category we curate products that are recognised as “Clean Beauty”.

Do you have any favourite products on AKOCO?

There are so many products that I like that are on AKOCO, like the Pure Artemisia Purifying Mask from Hanyul, Natural Perfection Fresh Sun Stick from AHC and one of the products that I am using very often these days is Vita Duo Cream from Neogen. I find it so convenient to have two creams in one jar. They smell amazing too.

Why do you think it’s important to follow a daily skin care routine at home?

Daily skin care routines may only be looked as a method to improve the condition of the skin now, but it’s more than that. A good daily skin routine that’s done consistently can be the key to preventing skin problems that you may have in the future. Like using a good eye cream before you have crow’s feet around your eyes and using a good SPF before having freckles on your face.

Why do you think Korean skin care is so popular?

I think Korean skin care is so popular because it’s such innovative. From cream skin to air cushion, there are so many products available to ease your skin care and this is where AKOCO wants to stand out. We would like to be the guide to these innovative products in Korea!

What are the future plans for AKOCO?

We want to make beauty more than being just being ‘beauty’. The AKOCO team believes that beauty is not just about putting make up on. Thus, the ultimate plan for AKOCO is that it’s going to become a giant platform where people around the world can communicate with each other with the beauty content they create.

Stay tuned to my blog for more updates on AKOCO and discover my latest beauty reviews on the blog today!