FASHION EVENT: ERDEM X H&M DESIGNER COLLABORATION

The latest H&M designer collaboration Erdem x H&M is everything a fashion addict could ever dream of. From gorgeous floral prints to romantic dresses, there’s definitely something to tempt everyone. In a few words, Erdem x H&M made my purse a lot lighter but my wardrobe much more exciting!

You may know that, like many other fashion fans, I’ve been to several H&M designer collections before, including Balmain x H&M and Kenzo x H&M. Needless to say, when the high street chain announces its next designer, I’m all over it. I pore over the lookbook and come up with a budget which inevitably goes out the window when I’m surrounded by such pretty clothes and accessories.

Although I’ve been in London for a few of the H&M designer collaborations, I usually go to Newcastle or Slovenia for them. I always find London stores extremely chaotic, with lots of people queuing the day before. Something I’m not prepared to do. Yet. Newcastle and Slovenia weren’t lucky enough to be selected as a stockist for Erdem x H&M this time.

So, off to Glasgow…

Had there already been a queue outside the recently opened H&M flagship store on Buchanan Street when I arrived on Wednesday night, I would have joined it. Luckily, nobody was queuing and I could go back to my hotel for a few hours’ sleep. I’m thrilled to say that after all the years I’ve been going to H&M designer collections, I was FINALLY first in the queue (I’m usually second or within the first five). Getting there for 3.30 am was totally worth it!

It was lovely chatting to others in the queue about the items they were after and working out a strategy so we could all get our must-haves. Later, staff briefed us on the event and handed out delicious cake pops. Wristbands were given out and everyone was told what time we could go in and how much shopping time we’d have (10 minutes). Sure, 10 minutes might not sound like much but trust me, when you’re there it’s quite sufficient.

In Slovenia, they don’t use a wristband system and it’s literally carnage. As soon as the doors open at 9am, everyone runs in and there’s lots of pushing and running about. Not cool. I don’t understand why each store doesn’t give wristbands, it’s a far more organised way to run the H&M designer collaborations. That way everyone has a fair chance of shopping without it being survival of the fittest. You may think I’m being a little overdramatic. I’m really not.

Back to Glasgow. I went straight for the gorgeous floral leather boots and made my way around the rest of the collection.

When I saw the Erdem x H&M lookbook months ago I told myself I wouldn’t buy the sequin dress and the ballgown. I resisted temptation until I saw said pieces in front of me. Wow! They were absolutely stunning. I felt compelled to try them on. They happened to fit perfectly, too. Oh, of course they do. *insert flying money emoji*

Shoppers were given as much time as they wanted in the fitting rooms and I’m a little ashamed to say with me it was ‘first in, last out’. I had so much to try on in different sizes but staff were wonderful throughout and didn’t rush anybody. They also helped get different sizes. Overall, it was a fantastic shopping experience. I’d definitely go back to Glasgow for future H&M designer collaborations.

I’m really impressed with the quality of the clothes and accessories in the Erdem x H&M collection. With materials like luxurious lace and silk, these pieces really are magnificent. I’ll be posting an outfit with a few pieces from the collection this week so stay tuned!

Here’s what I bought…