To celebrate the arrival of BTS in London for their sell-out concerts at Wembley Stadium, a BT21 pop up shop with official merchandise opened in Camden. That was in addition to official merchandise sold at the concert venue.
Located in the heart of Camden Market, it was the perfect way for British fans to stock up on official BTS merchandise without having to pay pesky customs fees. What made it even more special was that all of the pop up BT21 stores sold merchandise exclusive to each city of their tour. Think hoodies emblazoned with typical British things like red telephone boxes and Sherlock Holmes hats.
What is BT21?
In case you’re wondering, BT21 is the collaboration between Line Friends (characters based on the popular Korean messaging app) and BTS. The septet created their individual characters themselves and launched their BT21 collection in October 2017.
BT21: who is who?
Although there’s no rule to which BT21 character to buy merchandise of, BTS Army usually buy BT21 products based on who their bias (favourite member of BTS) is. Obviously, my bias is V (with Jin being my bias-wrecker). I bought quite a lot of BT21 stuff during my holiday to South Korea. My aim was to buy a t-shirt and hoodie from the BT21 pop up. Which I did, yay! Queuing for about two hours with friends was totally worth it!
The BT21 characters:
Koya- created by RM
RJ – created by Jin
Shooky – created by Suga
Mang – created by J-Hope
Chimmy – created by Jimin
Tata – created by V
Cooky- created by Jungkook
Van – created by the designers at Line Friends to represent BTS Army
Here’s what I bought…
Official merch from the BTS Speak Yourself tour
Having been unsuccessful in buying a t-shirt or hoodie at their last tour, I made a beeline for official BTS merchandise before the show started. Luckily, this time around I’m pleased to say I had much better luck! Here’s my haul…
Don’t forget to check out my blog and discover what BTS I bought in Korea!

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